Techstern has pioneered the development of an e-commerce application, Pranik, that has transformed the landscape of medicine delivery. Catering to the global demand for an efficient, online solution for purchasing medicines and healthcare products, this case study examines how Techstern addressed the challenges faced by pharmacies in transitioning from traditional selling to a digital marketplace.
The constant evolution of healthcare needs and the limitations of offline selling have prompted pharmacies to adopt online retail strategies. Techstern's client, Pranik, identified the necessity for a robust online presence to not just serve local communities but to tap into the global market.
Techstern was tasked with developing an application that would:
- Utilize cutting-edge technology to enhance system performance.
- Stand out in a crowded market of existing e-commerce medicine delivery solutions.
- Foster user engagement to ensure sustained interaction with the application.
Techstern delivered a multi-faceted e-commerce application with the following features:
- Access to a Wide Range of Products:An intuitive online pharmacy where customers could easily find and purchase various categories of drugs and healthcare products.
- Seasonal Promotions: Implementing festive themes and offers to drive engagement and sales.
- Proactive System Optimization: Continuous monitoring and suggestions for system improvements.
- Real-time Order Tracking: Live maps for staff to monitor order progress.
- Social Wallet Features: Allowing users to transfer wallet credits to friends through the app.
The technology stack for the application was carefully selected to support robust e-commerce capabilities, including:
- Frontend: React JS
- Backend: C#, .net Core
- Cloud Solutions: Azure, Microsoft 365
- Mobile App Development: Flutter
- Simple Registration & Login
- Comprehensive User Profiles
- Prescription Uploads
- Category Filters
- Multilingual Support
- Shipment and Order Tracking
- In-App Chat Support
- Loyalty Programs
- Notifications and Custom Deals
- Personal Profile Management
- Delivery Status Updates
- GPS Tracking
- Customer Contact Information
- Profile Customization
- Order Tracking
- Sales Reports
- Dashboard Analytics
- User Management Systems
- Payment and Order Overviews
- Customer Support Tools
Pranik's e-commerce platform has successfully enabled customers to purchase medicines with ease, resulting in an enhanced shopping experience and expanded market reach. The integration of advanced features has positioned Pranik as a frontrunner in the online medicine delivery sector.
The development of the Pranik e-commerce application by Techstern exemplifies the transformative impact of digital solutions in the healthcare retail industry. This case study demonstrates how targeted digital strategies can revolutionize traditional business operations and lead to greater customer satisfaction and business growth.